Tagline
Our tagline, “Experience a safer and more open world,” is more than a statement. It's our brand promise. It captures our vision, highlights the value we deliver, and inspires people to see what's possible when the world is secure and accessible to all.
Flexible versions
Flexible versions
Our tagline is designed to flex across communication while consistently reinforcing our brand promise. It can be used as a bold headline or as a more subtle brand signature, ensuring clarity and impact in any context.
As a headline, it offers expressive flexibility across media and formats, either on its own or together with the logotype following the principles in this chapter. As a brand signature, the two‑line version must always be used, matching the height of the logotype and placed in the bottom left corner to align with the grid and typography.
Together, these applications keep the tagline powerful yet precise – prominent when needed, understated when appropriate – and always present in brand‑led content to reinforce our core promise.
Download the Tagline assets
File types
- RGB(ZIP, 3 MB)
- CMYK(ZIP, 20 MB)
Our tagline and brand promise
Learn more about our tagline, it's placement and usage.
