Colors
We are the blue brand in our industry.
Blue is one of our most distinct and defining brand assets. Every piece of content should reinforce this impression. It’s not just a color, it’s a strategic signal of who we are, playing a key role in making ASSA ABLOY instantly recognizable.
Blue at the core
Blue at the core
Our blue color palette creates strong and consistent brand recognition, ensuring ASSA ABLOY is identifiable at a glance. The primary blue tones – Access Blue, Deep Blue and Steel Blue – should lead our visual expression, forming the foundation of our color system.
For extended or more complex applications, our secondary and functional colors offer additional flexibility while maintaining a clear connection to the brand. These colors support clarity, hierarchy and usability without competing with our primary blues. Full color guidance, including usage, ratios and exceptions, can be found in the brand portal.
Color palette in use
Colors
Explore our complete color system in the Brand Portal. Get access to detailed guidelines, usage rules and ready‑to‑use assets.
