Access the future
“Access the future” reflects who we are: a company built on a long tradition of trusted expertise, always moving forward through innovation.
We make access feel clear, relevant and human. Our voice is approachable, reassuring and energetic; helping people understand what we do, why it matters and how it can make everyday life safer, simpler and more open.
Our writing principles
Approachable
We communicate in a clear, human and inclusive way.
Access affects everyone. That’s why we make complex ideas easier to understand, speak plainly and focus on the things that matter most to people and businesses.
Reassuring
We communicate with confidence, clarity and care.
For generations, people have trusted ASSA ABLOY to help protect what matters. Our voice reflects that responsibility—grounded in expertise, direct in its message and always focused on practical value.
Energetic
We look ahead and keep moving forward.
We are driven by curiosity, technology and the courage to improve. Our voice reflects that momentum: positive, purposeful and ready to shape what comes next.
Together, our voice reflects who we are:
trusted experts with the curiosity and ambition to shape what comes next. Clear, human and confident, it helps us make access easier to understand, and helps create a safer, more open world.
Tone of voice guidelines
Learn more about our tone of voice, writing principles and how to communicate with clarity in our brand portal.
